Disc counter

To understand the creation process, let's start with the word cloud created during brand strategy work. Our inspirations include terms like: vintage, goodvibes, vinyl, walkman, tape, nostalgia, timeliness, art, and jukebox.

The ideation then focused on integrating the brand's initials into vinyl, the brand's iconic product, to create its unique symbol. By breaking in two, the vinyl reveals the initials of Disc Counter.