Disc counter
Iconic vinyl record store embraces modern culture.
Description and Services
challenge and solution







Ideation
To understand the creation process, let's start with the word cloud created during brand strategy work. Our inspirations include terms like: vintage, goodvibes, vinyl, walkman, tape, nostalgia, timeliness, art, and jukebox.
The ideation then focused on integrating the brand's initials into vinyl, the brand's iconic product, to create its unique symbol. By breaking in two, the vinyl reveals the initials of Disc Counter.
The ideation then focused on integrating the brand's initials into vinyl, the brand's iconic product, to create its unique symbol. By breaking in two, the vinyl reveals the initials of Disc Counter.
More on ideation



Design decisions
Logo
Typography
colour


Brand strategy
Strategy Overview
Target audience
Iconic icons















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