Who I amIndependent brand designer based in Paris, specializing in graphic design and branding. With 6 years of design experience, I evolved from UX to graphic design and then to branding.My journeyIn 2018, I founded Yepaa, an eco-responsible surfwear and skatewear brand, which allowed me to discover my true area of excellence: brand design and creation. This experience enabled me to develop solid expertise in branding while championing essential values like ocean preservation and sustainable fashion.My philosophyMy "Art of Life" mantra embodies my creative vision and life philosophy. I see life as a blank canvas, where each experience becomes a unique touch of color. This approach is reflected in my way of working: I consider each project as a new opportunity to create something meaningful and innovative.My inspirationI draw my inspiration from the ocean, an inexhaustible source of creativity and energy. This connection with nature nurtures my creativity and is reflected in the fluidity and authenticity of my designs.My missionMy goal is to create designs that not only catch attention but also evoke emotion and create a connection between the brand and its audience. I work closely with my clients to transform their vision into impactful visual reality.
As the founder of Yepaa, I have a unique perspective on branding: I've experienced it from the inside. This entrepreneurial journey has allowed me to understand firsthand how a brand is built, evolves, and connects with its audience. Direct consumer feedback has given me valuable insight into how effective branding creates authentic connections with target audiences. This practical expertise, combined with my passion for creating memorable visual identities, makes me a designer who combines artistic creativity with strategic understanding. My distinctive signature lies in my ability to create authentic brand experiences while staying grounded in my clients' concrete business objectives.
A passionate French brand designer with 6 years of diverse creative experience, bringing a unique blend of entrepreneurial mindset and creative vision. My journey from UX design to founding a successful fashion brand has equipped me with a holistic understanding of brand development.Key Achievements⸱ Founded and scaled Yepaa, a fashion brand, managing complete brand development from strategy to production.⸱ Successfully sold thousands of products while building strong local brand awareness.⸱ Developed and launched 10+ collections with compelling brand narratives.⸱ Created and implemented effective brand strategies and identities for diverse clients.What Sets Me Apart⸱ French flair: bringing that subtle "je ne sais quoi" to elevate branding projects.⸱ Entrepreneurial mindset: transform challenges into opportunities with creative solutions.⸱ Strategic thinking: blend aesthetics with functionality and storytelling.⸱ Versatile skill set: experience in UX, graphic design, and brand development.Ready to bring my creative vision and strategic approach to ambitious branding projects. Let's create something extraordinary together.
1. ExcellenceAs a designer specialized in graphic design and branding, excellence is a central pillar of my work. I consistently strive to produce work of the highest quality, paying meticulous attention to detail and constantly aiming to exceed the expectations of my clients or collaborators.2. CreativityCreativity is at the heart of my design approach. It's my ability to think unconventionally, explore new ideas, and design unique visual solutions that tell a brand's story in an impactful and memorable way.3. InnovationIn an ever-evolving industry, innovation is essential. I stay up-to-date with the latest trends and technologies, continuously seeking to push the boundaries of what's possible in design and never settling for the norm.4. PassionPassion is what fuels my creativity and innovation. I have a deep emotional affinity for design and a commitment to producing work that not only meets my clients' needs but also sparks enthusiasm and inspiration.5. TransparencyFinally, transparency is a fundamental value in my way of working. I communicate openly and honestly with my clients or collaborators at every stage of the design process, from project expectations to deadlines to costs. I place people at the heart of every collaboration, ensuring reliability and quality in all my projects.
1/ Discovery phaseInitial consultation includes:- Understanding client needs- Defining project scope- Setting clear objectives- Discussing budget and timeline- Establishing desired outcomes2/ Strategy developmentDeep dive into brand strategy through research and analysis:- Market research and competitor analysis.- Target audience definition.- Brand positioning and values.- Vision and mission alignment.3/ Creative DirectionTransform strategy into visual concepts:- Create mood boards to explore visual directions.- Present 2-3 distinct creative directions with explanations.- Client feedback and direction selection.4/ Brand Identity DesignDevelopment of core brand elements:- Logo design and variations.- Color palette selection.- Typography system.- Visual elements and illustrations.- Brand guidelines documentation.5/ Refinement & DeliveryFinal steps to ensure quality:- Client review and feedback integration.- Final adjustments and polishing.- Delivery of the complete brand package.- Brand guidelines and asset handover.
