1. Who am INice to meet you, I’m Dimitri. From Paris to New York. I have more than 6 years of experience, evolving from UX to graphic design, and now I specialize in branding. My journey has equipped me with a unique blend of entrepreneurial mindset and creative vision.2. My StoryMy creative journey began in childhood on the French west coast. As an introverted child, I found solace in drawing, painting, and imagining new worlds through art. This early period shaped my creative thinking and developed my artistic eye.My professional path started in 2018 in Paris as a UX & CRM Manager at an educational startup. During the company rebranding, I discovered my passion for brand design, fascinated by the strategic thinking behind each design choice.In 2020, I took a pivotal step by founding Yepaa, an eco-responsible surfwear and skatewear brand. This venture became my true calling, allowing me to develop expertise in branding while championing values like ocean preservation and sustainable fashion.3. Sources of InspirationI draw my inspiration from my passions for photography, travel, the sport and the ocean. He is an inexhaustible source of creativity and energy. This connection with nature nurtures my creativity and is reflected in the fluidity and authenticity of my designs.4. My ApproachLike a master tailor crafting a bespoke suit, I understand that each brand has its own character waiting to be enhanced. My versatility in design, combined with my innate ability to forge emotional connections, enables me to create designs that not only catch attention but also evoke emotions and resonate deeply with audiences.
My Professional Superpowers → I bring a unique expertise blend = Design x Branding x Entrepreneurship x French Flair x Data x DigitalThanks to my past experiences, I solve problems with creativity like a designer, I tell stories like an artist, and I understand business needs like an entrepreneur.✺ Brand Design with an Entrepreneurial EdgeAs the founder of Yepaa, I've gained firsthand experience in building and evolving brands from the ground up. This entrepreneurial perspective allows me to create authentic brand experiences while maintaining a sharp focus on business objectives. I understand both the creative and strategic aspects of branding, having experienced it from both the designer's and business owner's perspectives.✺ Entrepreneurial MindsetI approach challenges as opportunities, bringing creative solutions to complex problems. My resilient problem-solving mindset ensures projects move forward despite obstacles, always finding innovative ways to achieve goals.✺ French Cultural BridgeMy French background provides a unique advantage in understanding and creating for luxury brands. I bring that distinctive "je ne sais quoi" - the French art de vivre and creativity - to elevate branding projects with a sophisticated European perspective. And you already know it’s all about bringing new perspectives when we talk about creativity.✺ Digital Marketing ExperienceMy comprehensive background in data-driven digital marketing combines technical expertise with strategic thinking. This knowledge gives me sharp analytical skills and allows me to bridge the gap between creative design and business objectives, ensuring brand solutions that are both aesthetic and effective.ConclusionIn today's rapidly evolving creative landscape, my versatile skill set makes me an invaluable team member. I bring together artistic vision, business acumen, cultural sophistication, and digital expertise - a unique combination that enables me to adapt quickly to changing needs while delivering exceptional creative solutions. Plus, I'm a friendly, enthusiastic team player who's excited to collaborate with others! What are you waiting for? Let's talk about how we can shine together.
As a brand builder, I craft purposeful and authentic brand identities and experiences that blend aesthetics, functionality and storytelling—all to positively impact people's lives.I create desire through emotional resonance and forge connections between brands and their audiences, empowering businesses to unleash their full potential.
1/ Discovery phaseInitial consultation includes:- Understanding client needs- Defining project scope- Setting clear objectives- Discussing budget and timeline- Establishing desired outcomes2/ Strategy developmentDeep dive into brand strategy through research and analysis:- Market research and competitor analysis.- Target audience definition.- Brand positioning and values.- Vision and mission alignment.3/ Creative DirectionTransform strategy into visual concepts:- Create mood boards to explore visual directions.- Present 2-3 distinct creative directions with explanations.- Client feedback and direction selection.4/ Brand Identity DesignDevelopment of core brand elements:- Logo design and variations.- Color palette selection.- Typography system.- Visual elements and illustrations.- Brand guidelines documentation.5/ Refinement & DeliveryFinal steps to ensure quality:- Client review and feedback integration.- Final adjustments and polishing.- Delivery of the complete brand package.- Brand guidelines and asset handover.
As a passionate brand designer, I am seeking a full-time position at an innovative branding studio in New York where I can apply my creative vision and strategic approach. A studio where I can:✨ Push creative boundaries.✨ Create impactful brand experiences.✨ Collaborate with talented designers.✨ Learn from the best in the industry.I'm excited to discuss opportunities to elevate brands together.Let's start with a freelance project if you prefer—I'll show you I'm essential to your team. My DMs are open!
