Yepaa
Brand description
Services carried out
Project challenge and solution
Stratégie de marque
Tagline
Target audience
Décisions designs
Creative direction
Logo
colour
Fashion collections based on brand strategy
A consistent identity across all contact points
Follow the sun
A collection that invites us to live in harmony with the nature surrounding us, immersing us in the emotion of our beloved summer nights, where life is good on the road to adventure, day after day, sunrise after sunrise, sunset after sunset. A collection for all our lovers of these golden moments that we never tire of sharing.
Rhythm of waves
A collection that draws its inspiration from the majesty of the ocean and the constant movement of waves. The goal here was to capture the spirit of freedom and serenity one feels when being carried by the waves.
Which are much more than a simple natural phenomenon. They represent the ebb and flow of life, the ups and downs we all face. They remind us that nothing is permanent and everything is in perpetual motion. We are in search of balance in our lives, where we cannot control the arrival of waves, but we can learn to surf them. They may carry us in directions different from those we had envisioned, but ultimately, they will lead us exactly where we need to be.
Which are much more than a simple natural phenomenon. They represent the ebb and flow of life, the ups and downs we all face. They remind us that nothing is permanent and everything is in perpetual motion. We are in search of balance in our lives, where we cannot control the arrival of waves, but we can learn to surf them. They may carry us in directions different from those we had envisioned, but ultimately, they will lead us exactly where we need to be.
All we need is love and ride
A collection celebrating the passion for adventure. Inspired by our surfing and skateboarding practices, the collection celebrates the bond forged by the pursuit of freedom and the love of riding. And nothing better than a rose to express passion. A symbol of beauty par excellence. But also refinement, attention, elegance, elegance, respect, passion and desire for our beloved practices.
The final word
“When I look at Yepaa, I see much more than a brand. I see a movement, a community united by a love of the ocean and the desire to live to the fullest. Each creation is an expression of our passion and commitment to a sustainable future. This visual identity now gives us the means to express this vision.”
Dimitri Blanchard, Founder of Yepaa
Dimitri Blanchard, Founder of Yepaa